Projects
Parks Project x Who Gives A Crap Limited Edition TP
With the cost of paid media becoming increasingly high and our brand awareness in the US being very low, we leverage brand partnerships to lower CPA’s and acquire new customers much more efficiently, as well as using them to grow our brand awareness. Our partnership with Parks Project allowed us to speak directly to the design-driven outdoor enthusiast customer, and give them the opportunity to visit National Parks without leaving their bathroom. The “Nature’s Calling” collab helped us grow our brand awareness in target DMA’s by 200% and allowed us to lower CPA cost by 40%.
Erewhon Smoothie Collab - The C.R.A.P. Smoothie
Working closely with our internal creative and retail teams we set out to put our cheeky spin on the iconic Erewhon Smoothie. The C.R.A.P. smoothie resulted in over 1m organic impressions, 10k shares, lots of earned media, and propelled the brand to the number 1 spot in the category at all Erewhon locations.
Los Angeles Grassroots Marketing Campaign
We determined that LA had the highest concentration of eco-curious consumers in the US and put together a year long campaign of grassroots marketing initiatives including sampling, OOH, event sponsorship, toilet takeovers, farmers market pop ups, and shopper marketing activations leading to a 300% increase in brand awareness in market.
Le Puzz Collab “Too Da Loo”
Through market research we discovered that the target consumer we were after heavily over-indexes in doing puzzles. Taking that nugget, we worked with renowned and beloved makers of vintage inspired puzzles, Le Puzz, to create a bespoke puzzle called “Too Da Loo.” The puzzle plays on the idea of a messy bathroom with Who Gives A Crap TP sprinkled through out.
Expo West Booth, Merch, & Branded Bathrooms
To level up our brand presence at Expo West, we gave our booth a facelift, and created a CRAP hat and bag that went viral during the show. In addition, we wanted to drive site traffic and capture customer emails so we created an engaging brand moment at the mirrors of the public bathrooms of the show. This additional exposure allowed us to continue our retail growth and open over 100 new accounts, including an all door launch with Whole Foods.
Levi’s Skateboarding NYC Pop Up
