To continue to authentically connect Levi’s to the skateboarding community and build awareness for the collection and the team, we found a space in Brooklyn for an experiential Levi’s Skateboarding pop-up shop. We wrapped the walls with brand and skateboarding imagery and utilized the space to promote and launch the Fall 2018 collection. We threw an opening party that was attended by top tier pro skateboarders and several local influencers that generated millions of impressions for the brand. The pop-up ran for a full month and helped us generate earned and shared media and led to the collection selling out.
