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Drew Ligget

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One of the main strategic objectives for Solé Bicycles was to position it as a lifestyle brand who made bikes instead of another boring bicycle company. To that end we partnered with Sydney based Barney Cools for a series of community focused bike rides we called “The Jaunt”. Our friends at House Beer provided the drinks and we ended the ride at Abbot Kinney’s Aust Boutique for an after-party.

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